Estelle

#152 Estelle’s Edge on Going Viral: Protecting Your Energy and Leveraging the Moment

Going viral can be thrilling—and exhausting. In this episode, I share what I’ve learned from my own viral essays about protecting your energy and turning sudden attention into lasting opportunities.… Read More

#151 Estelle’s Edge on the 2025 U.S. Book Show: AI, Publishing, and the Future of Writing

Estelle Erasmus reports on what she heard at the 2025 U.S. Book Show and shares her own sharp insights on how the publishing industry is evolving.… Read More

#150 Coaching Episode: From Reported to Personal—Crafting and Pitching Essays That Sell

Estelle Erasmus is joined by  award-winning freelance writer Pamela M. McBride in this live coaching episode to explore how seasoned writers can make the shift into more personal storytelling, without sacrificing strategy.… Read More

#149 SEO & Expert Positioning for Podcasters with Adam Schaeuble of Podcasting Business School

Estelle Erasmus chats with podcaster and consultant Adam Schaeuble, host of Podcasting Business School, about how to boost your podcast’s discoverability, attract the right listeners, and position yourself as an expert—without needing a full rebrand.… Read More

#148 How to Hook Readers by Planting Curiosity Seeds in Interactive Novels with Bianca Marais 

Estelle Erasmus welcomes back author and podcast host of The Shit No One Tells You About Writing, Bianca Marais for a deep dive into crafting curiosity-driven fiction, interactive storytelling, and multi-POV magic.… Read More

#147 What Makes a Literary Agent Say Yes with Inkwell’s Maria Whelan

Estelle Erasmus chats with Inkwell’s Maria Whelan about the stories that stop her in her tracks, what makes a book proposal stand out, and how she decides which projects to take on.… Read More

#146 Solo Episode: Estelle’s Edge on Shaping  a TEDx Talk That Gets Seen

In the first of several short solo episodes, Estelle Erasmus shares how she crafted her TEDx Talk—from idea to impact—and what writers need to know to shape a talk that truly resonates.… Read More

#145 Solo Episode: Estelle’s Edge on Essays—Mining Your Life For Stories That Get Noticed  

Estelle Erasmus shares how to mine your life for powerful essay ideas—no journaling required.… Read More

#144 Coaching Episode: Elevate Your Voice, Expand Your Reach

Estelle Erasmus chats with award-winning journalist Lanier Isom in a powerful coaching session about how to build platform, juggle multiple writing projects, reframe a book with heart, and move from local stories to lasting impact.… Read More

#143 What We Don’t Talk About: Family, Loss, Love, and the Art of Editing Anthologies 

Estelle Erasmus chats with editor and author Michele Filgate about the emotional depth behind “What My Father and I Don’t Talk About,” the surprising viral TikTok that propelled her first anthology—plus the power of literary citizenship and the art of editing personal essays.… Read More

#142 Giving Motherhood a Microphone: How Listen to Your Mother Became a Movement 

Estelle Erasmus chats with Ann Imig about turning mom-life burnout into a storytelling revolution—Listen to Your Mother—and what happens when ambition meets reinvention in midlife.… Read More

#141 Solo Episode: Estelle’s Edge on How AI Is Disrupting Content Marketing

n this solo Summer Shorts episode, Estelle unpacks how AI is reshaping the writing industry—highlighting disappearing listicle gigs, rising demand for ghostwriting, and the urgent need for editorial integrity.… Read More