Listen:
I met Liz Elting through our fabulous friend Bobbi Rebell (see her episode here). Bobbi is all about female empowerment, and she hosted a salon where Liz and I first connected. We instantly bonded, speaking about our publishing journey, which we were embarking on at around the same time, and Liz has been a tremendous supportive presence before, during and after the process of publishing a book.
I’m so delighted to be speaking with her today about her fabulous new book Dream Big and Win. In addition, Liz and I will be doing an in-person event at NYU on April 2nd, so stay tuned for more information on that here.
I am so excited to introduce the warm, wise and wonderful Liz to my audience.
In This Episode:
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Liz’s inspiration for writing her book [5:05]
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How Liz got her book published and the process she went through [6:45]
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The importance of a social media presence and creating a brand when writing [7:31]
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Advice for picking a book cover [11:43]
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The importance of active verbs [19:10]
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How Liz structured her book and used alliteration [18:15]
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Choosing what stories to put in your book, and what not to include [26:40]
Watch on YouTube
About Liz Elting
Liz Elting, Founder and CEO of the Elizabeth Elting Foundation, is an entrepreneur, business leader, bestselling author, linguaphile, philanthropist, feminist, and mother. After living, studying, and working in five countries across the globe, Liz founded TransPerfect out of an NYU dorm room in 1992 and served as Co-CEO until 2018. TransPerfect is the world’s largest language solutions company, with over $1.1 billion in revenue and offices in more than 100 cities worldwide. Liz received the 2019 Charles Waldo Haskins Award for business and public service from NYU’s Stern School of Business, the American Heart Association’s 2020 Health Equity Leadership Award, the Alliance of Women Entrepreneurs’ 2021 Vertex Award for changing the face and direction of women’s high-growth entrepreneurship, the American Heart Association’s 2022 Woman Changing the World Award, Trinity College’s 2022 Kathleen O’Connor Boelhouwer ’85 Alumni Initiative Award, and the Gabrielle’s Angel Foundation’s 2023 Angel of Hope Award. Liz has been recognized as a NOW Woman of Power & Influence, American Express’ and Entrepreneur magazine’s Woman of the Year, and one of Forbes’ Richest Self-Made Women every year since the list’s inception. Elting is the bestselling author of Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business.
Connect with Liz:
The Elizabeth Elting Foundation
Connect with Estelle
Her website: (sign up for her newsletter and receive her pitching guide).
Writing That Gets Noticed: Find Your Voice, Become a Better Storyteller, Get Published: Available wherever books are sold and now a class at NYU, towards the journalism certificate
Adjunct Instructor, NYU (Sign up for her latest classes)
Substack (craft tips, editor information, writing opportunities, early announcements and for paid subscribers special video clips
Instagram
X (formerly Twitter)
Threads
Blue Sky
Estelle’s Bookshop (where you can buy the books from the authors in this podcast)
New Interviews
- I’m very excited to be on the the Finding Your Bliss podcast with host, Judy Librach on Zoomer Radio and also on the podcast. Here is the link, and here I am singing “Summertime” on Soundcloud (which was in the Zoomer Radio version). This is a song I sung to my dad who has Alzheimer’s during the Pandemic. And this is the New York Times piece I wrote about it, Singing My Dad Back to Me.
- Here is a preview of Podfest 2024! I can’t wait to be in Orlando in a few weeks with Ronit Plank, host of Let’s Talk Memoir and Bianca Marais, host of The Shit No One Tells You About Writing. We will be discussing “Creating a Podcast focused on Writing and Publishing”.
- I was beyond the moon to speak with Bianca Marais, who is not only the host of The Shit No One Tells You About Writing, but she is also the author of the captivating book The Witches of Moonshyne Manor and other fabulous books. Listen here.
Writing
- I had a two-page spread on “Tantalizing Titles” in the January/February issue of Writer’s Digest (on stands now).
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- I was thrilled (and scared) to write about my invisible disability and how it affects my parenting in I’m Learning to Listen in New Ways for Shondaland.
- Here is my 2023 year end wrap-up.
- Don’t miss my latest substack issue called Step Right Up for a Pitch Analysis for paid subscribers. I’ve enjoyed editing your submissions and you will learn about some of them in two weeks on an episode of Freelance Writing Direct.
