Listen:
I first met Adam Schaeuble, creator of Podcasting Business School, when we were both speaking at Podfest, and I immediately knew I wanted to have him on the podcast. Adam is a podcaster, consultant, and host of Podcasting Business School, and he’s all about helping people turn their podcasts into powerful, profitable platforms.
I also think the info he shares is applicable to any business, and any place you want to get yourself or your work noticed.
In this episode, Adam shares his top strategies for using your podcast as the foundation of a six-figure online business—starting with the basics like your show name, description, and artwork. We talk about how to create a podcast that not only attracts the right listeners but also converts them into clients.
Adam also breaks down his three-part formula for naming your show, explains why most podcasters are missing the mark on SEO, and shows you how to boost discoverability without doing a complete rebrand.
In This Episode
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Why your title and artwork are your best SEO tools
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How to improve search rankings by extending your podcast name
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What “Google questions” are—and how to use them in your description
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Why solo episodes matter for expert positioning and conversions
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How coaching-style episodes help build trust and authority
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Favorite workflow tools (like StreamYard and VIDYO.ai)
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The mindset you need for long-term podcast growth
Watch on YouTube
Connect with Adam Schaeuble
If you enjoyed this episode, be sure to check out Adam’s show, Podcasting Business School, where he dives deeper into podcast growth, monetization, and mindset.
🎧 And don’t forget to subscribe, rate, and review Freelance Writing Direct wherever you listen!
Connect with Estelle
Related Episodes:
For a solo episode check out #141 Estelle’s Edge on How AI is Disrupting Content Marketing
And for a coaching episode check out #144 Elevate Your Voice, Expand Your Reach
Want to go deeper on podcasting strategy?
Check out my talk for AWP’s Career Corner YouTube series:
🎥 Podcasting Made Easy – a beginner-friendly guide to launching, growing, and streamlining your podcasting process.
Classes
I have two more spots available for my September/October 6 week fiction Zoom class. Email freelancewritingdirect@gmail.com for more info and put Zoom fiction class in the subject line.
TEDx Talk
And if you haven’t yet—please watch my TEDx Talk:
🎥 How to Get Noticed in Your Writing and Beyond
In my Talk, I share how a chaotic moment with the beloved children’s character, Thomas the Tank Engine became the spark for my message on standing out—on the page and beyond, and share the successful tips and tricks and strategies I cover in my teaching guaranteed to get you noticed.
And check out episode #145 Where I talk about how to shape a TEDx Talk, in the first of several episodes related to my Talk
About Estelle
Estelle Erasmus is an award-winning journalist, author of Writing That Gets Noticed (named a “Best Book for Writers” by Poets & Writers), and host of Freelance Writing Direct—2025 Podcast of the Year (Education), American Writing Awards. A Contributing Editor for Writer’s Digest and adjunct instructor at NYU, she’s written for over 150 outlets including The New York Times, The Washington Post, WIRED, PBS/Next Avenue, The Independent, and AARP: The Magazine, and has served as editor-in-chief of five national magazines.
✨ Explore More:
📚 Writing That Gets Noticed – Buy the Book | Listen to the Audiobook
📬 Subscribe on Substack – Craft tips, pitch advice & exclusive podcast extras. Latest post Stop Counting Your Words. Start Shaping Your Story and How to Get Published in Cosmopolitan or Seventeen
🎧 Freelance Writing Direct – Interviews, insights & behind-the-scenes publishing tips
Follow Estelle:
📸 Instagram | 🎵 TikTok | 🐦 Twitter | 🌐 BlueSky
