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Many testimonials can also be found on my LinkedIn page here.
To contact me and to find out about my writing/editing services please go here. I am the former magazine editor-in-chief of five national print consumer publications.
and speak about publishing and getting published at industry conferences such as the American Society of Journalists and Authors conference (I chaired the 2017 New York City conference) and will be leading a workshop at the 2018 one). I’m also launching, curating and hosting the new podcast for ASJA: ASJA Direct: Inside Intel on Getting Published and Paid Well.
My students and clients say that I’m “publishing on steroids,” because once they start working with me they get published fast and furiously in top outlets like The Washington Post, The New York Times, The New York Post, Teen Vogue, Brain, Child, Quartz, The Guardian and more.
Testimonials from Students
Shannon Shelton Miller
“I was a part of Estelle Erasmus’ Special Interest Group, Tips, Tricks and Strategies for Getting Widely Published”From a Â Pro Turned Newbie, in summer 2016. Estelle did an excellent job engaging the group and helping us develop strong pitches that would be attractive to major markets. She also was great with suggestions for publications that would be a good fit for our ideas. Each group member also used his or her experiences to share information about potential markets and ways to break in. This included alumni magazines, corporations, trade publications and consumer publications. Near the end of the SIG, I developed an idea that I pitched to the New York Times. The pitch was accepted, and after months of editing and rewriting, it appeared in the Well Family section in August 2017. I credit Estelle and the other SIG participants for their help with this process.”
Brainstorming with Estelle helped me to overcome some issues with an essay I was writing. I had been mulling over the piece for months and Estelle helped me to hone in on what I wanted to say, and, more importantly, helped me to see what it was that I was having trouble saying.
“As her name indicates, Estelle Erasmus is a star. I met her at a time when I had lost my job, lost my focus, and lost my faith in myself. Working with Estelle brought me back to life. I had been a print and wire journalist at major international news outlets and had also been a senior broadcast news producer. I thought I did not need a writing coach. I could not have been more wrong. Estelle challenges, pokes and prods, gives you homework, does not allow for self-doubt, and, then, she hands you your career back … better and brighter. She understood exactly how to reinvent my battered wheel and I am now publishing again as well as writing a non-fiction book (with a healthy contract.) None of this would have been possible without Estelle’s razor-sharp editorial guidance and her valuable direction.”
Rudri Patel, Editor, Sunlight Press (given October 1, 2017; earlier testimonial given in 2015)
When Estelle edited my essays in the Writing the Personal Essay course it helped me to understand how to improve sentence structure and delete unnecessary words. As the instructor Estelle was helpful, accessible, and a clear communicator who provided excellent feedback and answered all my questions. To help guide us further, she provided informative reading materials and essay examples. I highly recommend working with her and taking her course.
“I have worked with Estelle on two pieces: a short story, and an op-ed article. I was very happy with her feedback on both.
“Estelle has a hawk’s eye for detail. She knows what will work, what should be changed, and what you should scrap. With her help, I molded my work into something presentable, something which translated my thoughts well on paper. More important, through Estelle’s teaching, I learned a lot during the process.
The short story Estelle critiqued was shortlisted as one of the judges’ favourites. The op-ed article – my first ever to be acknowledged – was accepted by the New York Times.
I would highly recommend Estelle as a writing coach. She will help your piece stand out from the multitudes.”
To say that Estelle is an efficient instructor is like saying pizza is good. Do not take her class if you are lazy, don’t care about becoming better at your trade, or don’t really want to be published, as Estelle will not let you stay that way for long! She is the Tiger Mom of the literary world, and she will not only help you sharpen your piece to shining perfection but she will guide you in getting it submitted — if you so choose.
I have taken many writing courses and it is hit and miss with many teachers. With Estelle, you know where you stand; there are no favorites like you see in other classes and you get the feeling she really cares the writer, the process of your writing, and getting your writing published. I highly recommend this course to serious writers of any level – she is responsive, generous, and dedicated. With Estelle as your guide you’re getting an experienced, savvy, professional, and passionate instructor!
Estelle’s close reading of my writing throughout the Writing the Personal Essay course was very much appreciated. Her suggestions and comments gave me an understanding of my writing that will undoubtedly help both in my professional and personal life. Estelle spotted that I’m reluctant to reveal too much about myself, and her encouragement to do so in future essays will help me move away from the myth that it’s wrong to put myself into the “picture”. Lastly, while Estelle was keen to show me new aspects of essay writing, she accepted my preference for writing a particular kind of essay, a form that draws on literature, particularly philosophy. Her acceptance has strengthened and confirmed my authorial standpoint and, in doing so, validated my voice. I’m inspired to renovate my near-forgotten website so that I can take my learning out to others. A marvellous outcome
Laura Gianino, Senior Manager Publicity TIME Inc Books
I found Estelle’s website when I was browsing online for advice about how to submit to the New York Times “Metropolitan Diary.” I had previously submitted three times with no response. I came across Estelle’s post, ‘Here’s How I Got Published in the Metropolitan Diary,’ which gave smart, helpful advice about how she got published in the column and provided excellent resources to other posts in and about the column. Estelle’s advice – especially about how a celebrity might be of interest – got me thinking about what I could write about that might grab the attention of the Metro Diary editor. So, for my fourth submission, I decided to try a new tack. I wrote about an encounter I had with a famous literary figure, and mentioned the literary figure in the subject line to get the editor’s attention (exactly as Estelle had recommended to do!). Lo and behold, the piece, “A Touchy Subject,” was accepted and is now published online and in print in The New York Times! Estelle’s tips 100% helped me get published, and I am so grateful. The New York Times is a dream publication! Thank you, Estelle!
Olga Mecking (given May 2, 2017; earlier testimonial given in 2016)
Working with Estelle is like being in a pitching boot camp. You go in, not knowing what to expect. You work hard, you learn how to pitch and you step up your game. Estelle is always there, working through your pitches, correcting them where necessary, and she gives great advice on your essays and articles.
Then your time with Estelle is over, but somehow, something happens. Your pitches begin to land. Suddenly, you get published all over the Internet. it’s like magic! Working with Estelle was one of the best decisions I made as a writer. I wouldn’t be where I am now (published in the Washington Post, New York Post, and New York Magazine, among others) without her advice.
Julie Fraga (given January 4, 2017; earlier testimonial given in 2015)
A year and a half ago, I began working with Estelle. At that time, I had only written personal essays and I wondered how I could combine my skills as a psychologist with my love of writing.
With Estelle’s stellar editing and coaching, she helped me to become a health journalist. Since we began working together, I’ve landed bylines in Time, Quartz, Atlantic City Lab, The Guardian, The New York Times, Refinery29, Business Insider and NPR. Estelle is an amazing editor and has a quick eye for helping me to bring my words to life on the page in a way that makes my copy sing. She’s intuitive and quick–two skills that make her a perfect match for me.
I HIGHLY recommend her coaching services–she will take your writing to the next level.
Rebekkah Vineberg Blok
“I CANNOT RECOMMEND THIS CLASS HIGHLY ENOUGH! I got so much out of it. If anyone’s on the fence, jump in! I got so much useful feedback. Estelle is a great teacher – gracious, professional and insightful.”
Estelle Erasmus is an extremely gifted and effective editor, balancing respect for the writer’s voice with a sharp insight on what could be clarified and tightened for a better flow. She knows how to guide the writer to craft beautiful and powerful essays worthy of publication. Estelle was also an instructor for a personal essay writing class through Writer’s Digest. Her feedback was exceptional, detailed and practical. She has a knack for coming up with pithy titles that always make me think, “that sums up my essay perfectly.” It’s been such a pleasure working with her over the past few months and I can’t recommend her enough!
Estelle and I had a seven minute speed date at the most recent Erma Bombeck Writers’ Workshop. In those seven minutes she provided advice, laid out next steps, and broadcast a positive attitude that said, “You can do this and I’ll help.” She is both generous with her contacts and gracious in her advice. You can only benefit from spending time with Estelle. Her background is deep and varied. And she is generally someone I would like to date again!
I met Estelle through a small writers group that she organized and ran, under the auspices of the American Society of Journalists and Authors. Her enthusiasm, high level of expertise, and concern for the progress made by the group members all made the group so valuable. She looked at our pitches, diagnosed their problems and helped us fix them with great insight and clarity. With her guidance, several members of the group succeeded in placing their work with outlets they’d been aspiring to.
If you want to pitch more successfully, reach your writing goals with less angst, and boost your freelance income, you cannot do better than choosing to work with Estelle!
Being a freelancer is tough, especially when you feel like you don’t have any guidance. I became a freelancer right out of college, and there were certain lessons I hadn’t learned yet. In just an hour, Estelle explained to me the best way to handle my brand and develop my voice. She helped me define my strengths and explained how to use them to my advantage. She additionally connected me to a community of writers to help support me as I move forward. I highly recommend Estelle as a writing coach. Her advice was invaluable and I finally feel confident that I can survive as a freelance journalist.
Working with Estelle has been the best thing I could have done for my writing career. Before I contacted her, I felt like I didn’t have a plan or direction as to what I was doing or where I was going. She helped me to develop a professional strategy for growth, focus my energy, finesse my pitches, and narrow my area of expertise to expand on my market.
I sat down to write a pitch the other day, and I kept hearing her voice in my head as I crafted what I wanted to say. After I was done writing that pitch, I went back and compared it to one I had done before working with her and I was shocked at the difference between the two. I now have the confidence to send off a quality pitch and story to many sought after editors and publications. I highly recommend working with Estelle Erasmus for any of your writing needs. She is nothing short of amazing and I am so thankful for the time, energy, and interest she took in my work and helping me become a better writer.
Olga Mecking, The European Mama
Working with Estelle has been a great experience. She is very thorough and knowledgeable. Her advice on pitching, writing and publishing is invaluable. She has high expectations of writers and that’s wonderful because it pushes them to work harder and better. It sure did that for me. I notice I think more about my pitches and when I want to edit something I’ve written, I ask myself the questions Estelle asked me about my essays. And she inspired me to reach higher and expect more of myself!
“Whether for edits, ideas, or just a touch of humor, Estelle is a valued sparring partner, pushing you to present your best self through the written word. We worked together virtually across time zones, and her advice was clear and relevant. Estelle has been the missing ingredient in my writing; she is as much coach as she is editor and my work is much stronger because of her help.”
Estelle is a talented, creative, and inspiring writer, editor, and teacher. Not only will she lead you to polished perfection, but is equally generous with her knowledge of publications and recommendations of where to best submit your work. She is a pleasure to work with and responds quickly to all inquiries. I highly recommend Estelle for all your writing endeavors!
Estelle is a widely published writer and an insightful editor who offers specific advice on how to shape the narrative arc of your essay. She will push you to consider various angles in your writing to help improve your essay, as well as offer practical insights to help you become a better writer. With a collaborative effort that speaks to your specific needs, the editing relationship with Estelle provides a safe and comfortable place to further growth in your writing. She helped shepherd an essay of mine to fruition, and it resulted in being published in a prestigious publication. I wholeheartedly recommend Estelle’s services. She is a thoughtful, intelligent and thorough editor.
I can’t say enough positive things about working with Estelle! She’s an inspiring and thorough editor and teacher. She’s accessible, reliable and authentic. She has a wonderful eye for details and is an expert word wrangler. She’s helped me polish my prose, inspired me to write new essays and encouraged me along the way. Estelle is also very intuitive and knows how to ‘package’ a piece of writing. She comes up with phrases that help an essay ‘sing’, as well as titles that convey the meaning of your writing. I highly recommend her expertise and knowledge.
President, The Roart Group, Marketer, Founder & Director ConnectMore – Award Winning Author & Inspirational Speaker.
“Estelle Sobel Erasmus edited my memoir It’s Never Too Late To Dance, for which I won an award. I believe her attention to detail and the story line contributed to my winning this prestigious award. She was a pleasure to work with and I highly recommend her.”
Director:Sunrise Counseling. Author:”Turning Trauma Into Triumph” and “Seeking Soul Mates, Spirit Guides and Past Lives”
Estelle Sobel Erasmus did the final editing work on my book “Seeking Soul Mates, Spirit Guides, and Past Lives”. Her knowledge of the subject was superb and her editing suggestions were perfect! Her work was also comprehensive and very detailed!
With Ms. Erasmus’s expert help, my book was published and then later honored as a national award finalist SEVEN times! So I am very grateful that Ms. Erasmus was able to play an integral part in the completion of this project!
I would highly recommend Ms. Erasmus to anyone in need of editing assistance-with any type of manuscript!
Testimonials from Editors/Agents
Reuben Finley, Director of Content, Zwivel.com
“I’ve worked with Estelle Erasmus for over two years on beauty and health stories, and I’m consistently impressed at the high caliber pitches and pieces she produces. Because she has been an editor herself, she knows what to do to make my job easier. She is responsive to questions and has a way of working with words that make her articles and essays stand out and resonate with the reader. I look forward to continuing to work with her and recommend that any editor do so as well.”
Teri Rizvi, Founder and Director of the Erma Bombeck Writer’s Workshop
Estelle is a gifted writer who is generous with sharing her advice on writing, editing and publishing with other writers. She embodies the supportive spirit of the University of Dayton’s Erma Bombeck Writers’ Workshop, where she served as an expert in our Speed Dating sessions and helped judge our Humorist-in-Residence international competition. (Teri Rizvi, founder and director of the Erma Bombeck Writers’ Workshop).
Lynya Floyd, Health Director, Family Circle Magazine
Working with Estelle is seamless! She is a consummate professional and brings a level of sophistication and grace to everything she touches. If you have the chance to work with her, whether as a writing coach or at a conference, don’t let that opportunity pass you by!
Eugene Robinson, True Life Editor, Ozy
Sondra Forsyth, Co-Editor-in-Chief, thirdAGE.com
Estelle Erasmus is a consummate professional who meets deadlines promptly and submits lively, well-researched content as well as moving personal essays. I am delighted to have her as a contributor to thirdAge.com.
Marcelle Soviero, Editor-in-Chief, Brain, Child and Brain, Teen
“Estelle writes in a vivid, authentic way that is a seamless fit with the tone and quality of the personal essays we publish in Brain, Child Magazine. We love to showcase her work.”
Paul Smalera, Ideas Editor, Quartz (An Atlantic Publication)
“Estelle has been a consummately professional writer for Quartz. She sent along relevant, timely pitches, with pertinent research, and was quick to respond to feedback and edits. She made sure her pieces didn’t get lost in the high volume of edits I deal with, and updated me as she saw relevant coverage that made her pieces even more timely. I’d highly recommend working with her, and would be happy to work with her again.”
Richard Eisenberg, Managing Editor and Editor of the Money & Security and Work & Purpose channels at Nextavenue.org
“Estelle Erasmus has been an excellent writer for Nextavenue.org, the public media site for people 50+. Her articles were well-written and stuffed with service, which is exactly what we hope for at Next Avenue.”
Carla Stanmyre McDonald
Founder and Editorial Director at The Salonniere
I have known Estelle for more than 15 years and have always held her journalistic and writing skills in high regard. She is a strategic thinker, a detailed and nuanced writer and a stellar editor who understands what is newsworthy and appreciates deadlines. These skills, along with her creativity and integrity, make her an invaluable asset for public relations professionals. I have hired Estelle to write press releases and articles for our clients at Dynabrand and was always very pleased with the results. I highly recommend Estelle as a writer, editor and creative thinker.
For My Work as a Speaker/Conference Chair/Mentor
Justine Re, Traffic Reporter, Channel 12, Westchester
I was lucky enough to be a facilitator on a panel that Estelle moderated for New York Women in Communications’ Student Career Conference 2017. Before the panel, I was able to speak to her about pitching for food/ lifestyle pieces. Estelle helped me break down my pitch to find interesting news angles to engage my audience and make for a fun interview! Besides her expertise, she is lovely to speak with and very kind.
Holly Munter Koenig, Executive Director, American Society of Journalists and Authors
“For 30 years I’ve worked on every aspect of association conferences. I’ve worked closely with hundreds of volunteer leaders and committees. This year I had the pleasure and tremendous privilege of working with and watching Estelle Erasmus serve as Chair of the ASJA Conference. I have never before worked with a volunteer who had all the skills, the energy, creativity and positive attitude you’d want in a leader. She was so deeply committed to excellence, consistently raising the bar, a true visionary who inspired everyone she came in contact with. Estelle is a force of nature. Not surprising that she has earned tremendous respect from her peers and has thousands of followers on social media. Very early on I realized her skills went way beyond strategy, writing, coaching and editing. Actually she went way beyond the role of a typical volunteer Chair of a committee. It wasn’t just about committee charges for her, she was a dynamo from ideation to execution and everything in between– keynoting, marketing, collaboration, negotiating, the list goes on. Estelle has a true gift, a knack for motivating and inspiring and I was very lucky to have that opportunity to see her in action.
Sherry Beck Paprocki, American Society of Journalists and Authors (ASJA) President
“ASJA will never be able to thank you enough for your great work, boundless energy and awesome focus on the 2017 New York Conference as the Conference Chair. I am so happy that I know you. Your work ethic, savvy team approach and wonderful creativity in curating this event is unmatched, helping ASJA draw more participants than other recent conferences. Thanks for everything you have done.”
“Estelle and I have been colleagues for years and I’ve always known her to be talented, professional, creative and generous and this was borne out when she asked me to take part in the ASJA 2016 panel she moderated on Being a Writing Coach. The panelists and attendees alike benefited from her years of experience and right-on tips.”
Managing Partner Midlife Boulevard
“Estelle spoke at our conference, BAM—Bloggers At Midlife in April 2016 on “The Art of Writing and Placing a Personal Essay”. Her session was highly rated and very favorably received by attendees. Estelle was extremely professional, and her presentation was perfectly tailored for our audience. She was a big hit and I’d invite her to speak any time. She’s a pro!”
Julie Ross Godar
Executive Editorial Director, SheKnows
I’ve worked with thousands of writers as the Executive Editorial Director for SheKnows, and Estelle is one of the most talented people I’ve worked with. As a writer, she’s personal, lyrical and concise: a dream, in other words, and I’m proud to have her as a member of the SheKnows Experts community.
I also had the pleasure of being a co-panelist with Estelle at #BlogHer15. We spoke about how editors think and work, and how writers can apply their techniques to their own pieces. Estelle was generous with her considerable knowledge, and I was particularly struck by her teaching ability. She brought examples of writing that conveyed her points and read them out loud, so the audience could hear and absorb what she meant. I think this illustrative of her approach as an editor, and I’d consider anyone who wrote for or learned from her to be lucky, indeed.
Susan Lee Maccarelli
Founder, Beyond Your Blog
I spoke on a panel about editors and editing at BlogHer ’15 with Estelle, and wanted to take notes right along with the audience! Estelle’s depth and breadth of editing experience along with her expertise crafting publish-worthy essays and stories, makes her an extremely valuable resource to bloggers and writers looking to take their writing to the next level online and in print. I regularly recommend her editing services to writers who are in search of a seasoned editor/coach to help with a writing project.
Executive Vice President/Operations Manager of the BlogU Conference
Estelle not only brought a valuable skill set and knowledge to our blogging conference, she did it in such a personable and professional way that everyone who took her class was singing her praises! We would love to work with Estelle again and can’t say enough about what a superb session leader she was!
Wendy Cray Kaufman
Freelance Journalist, Copywriter
Blog Owner, ABCs and Garden Peas
I met Estelle at iRetreat14, which was one of my very first conferences. Much like her writing, she was accessible and relatable, giving just the type of strategic advice I needed as a writer entering a new phase of my career. It’s so refreshing to find a willing mentor in such a competitive field, and I have been able to put her wisdom to work and open doors I never would have found otherwise.
Estelle’s experience and writing expertise, along with her knack for staying on top of current trends, give her a unique edge. You can bet that when I see her name on a project, I pay attention!
Cissy Mecca, Co-Owner Double Duty Divas, host of iRetreat
As the co-owner of Double Duty Divas who have hosted iRetreat, a conference for brands and bloggers, sincne 2009, I was delighted to ask Estelle to be a speaker at iRetreat 2014 at Hershey Lodge. Estelle’s topic was “Getting Published in a Crowded Marketplace” and the feedback from her talk was extremely positive. Using twenty-five years of publishing experience as a journalist, author and former magazine editor-in-chief as well as social media influencer and blogger, she detailed how to get published via traditional publishing channels and self-publishing.
Estelle shared her own and several of her colleagues’ experience on how to find an agent, self-publish, get noticed by a publishing house, build a community and establish credibility. Likely influencers who attended her session are implementing what they learned: getting an agent, writing a book, contributing to an anthology, building their platform, or taking a course. I highly recommend Estelle as a speaker on publishing and the media.
Recently, I attended iRetreat 2014 and attended the workshop “Getting Published in a Crowded Workplace” by Estelle Erasmus. As a long time blogger and an aspiring author, I was really looking forward to this session and it did not disappoint. Estelle shared sound advice and strategies on critical topics, such as the different avenues of publishing, getting an agent, how to get support for your work, where to find opportunities to write, how to establish your credibility and more. This single session made iRetreat worth it for me, and I am now busy implementing what I learned from Estelle as I write my first ebook.
For My Work as a Journalist and Editor
Owner, my dishwasher’s possessed
I had the pleasure of meeting Estelle through an online writers group and found her writing inviting and inspiring. I was thrilled when she agreed to have me interview her on my site, my dishwasher’s possessed, and even more thrilled to work with her on an article for Elephant Journal.
Her years as a journalist and editor are so apparent when working with her. She is a complete professional who helped me to raise my game. I hope to work with her again soon.
Owner, 5 Minutes For Mom
I met Estelle when she was president of the board for Mothers & More. She wrote a post for 5 Minutes for Mom, and asked me to be a judge for the Power Of a Purse Writing contest. Estelle is a wonderful, relatable writer and connector. I’ve also watched Estelle’s social media influence and impact grow exponentially over the past few years and was delighted to have her join 5 Minutes for Mom Twitter party as a guest panelist. I highly recommend working with Estelle as a writer, or in any social media capacity.
AskDoctorG.com Deborah Gilboa, MD
International Parenting Speaker, Founder AskDoctorG.com
Estelle is a connection-maker. As the past Board President of Mothers and More, she keeps a running catalog of who she knows and who they need to meet! She connected me to her organization, and to so many great women who have moved my business – and my life – forward.
Estelle is a news-maker. As a journalist she sees behind the story and asks the questions I as a reader want to ask. She has the gift of making me feel as satisfied as if I sat in the room or experienced the event myself!
Estelle is a future-changer. This is a woman you want to know, and I feel very lucky to have met and worked with her myself.
Content Manager, Sports, News & Autos at About.com
Estelle wrote a weekly “Mom’s Talk: Q&A column,” as well as other stories, on Patch. Estelle is a bright, creative writer with a reader-friendly style and bountiful ideas. She also demonstrates great vision and a remarkable attention to detail. Estelle was resourceful, researched the information in her columns thoroughly and packaged them for maximum impact. It was real pleasure working with her as an editor, in large part because she made my job so easy. She is a true professional and a joy to work with. I highly recommend Estelle as a columnist or writer for any online or print publication.
Owner, Tears of Joy Photography
I have been providing photos to Estelle to visually support her parenting column on AOL/Patch. Estelle is a thoughtful, effective, diligent, resourceful and highly professional editor who has a vision of what she wants in a photo, communicates it clearly and implements it immediately.
Her breezy, informational writing style is a wonderful counterpart to her serious business mindset. She provides feedback immediately as well as appreciation for my “eye”. I highly recommend working with Estelle in any creative or business capacity.
Founder at Beautiful Forever Aesthetic Consulting
Estelle is a good writer, researcher, editor & columnist. She has covered all aspects of the beauty industry including aesthetics, dermatology, spas, medi-spas and skincare. I have had the pleasure of working on beauty booklets and medi-spa articles over the last decade with Estelle and highly recommend her work!
Freelance Art Supervisor, Cline Davis Mann
I had the pleasure of working with Estelle while at Montage Media, where she was the editor of a medical publishing co. I worked with her on a magazine i was designing called Esthetique. We collaborated together on the various issues of the book. I found her to be extremely knowledgeable and dedicated individual. Above all, she made the experience of working with her most enjoyable. I would highly recommend her as an Editor.