By Estelle Sobel Erasmus
There is no denying it: summer is over, and it’s back to school for most kids. In my house, we do more Fall cleaning than Spring cleaning (even though I know it’s not officially Fall), because it’s all about getting ready for preschool for my daughter.
I go through her closet about a month before school starts to assess what we will need to get her for school.
Because she has been on a major growth spurt, I realized that she really, really needs leggings (she and I love the comfort factor, and the no need for zippers). I also wanted to get her a “first day of school” dress; a cool pair of boots and a backpack. Then once school starts, I go through her closet again and pick up the essentials that I might have missed the first time around.
I find a lot of the summer clothes that I get her tends to fall apart after the season, but for back to school I look for hardier fashion, that will so to speak “weather” the year’s travails and see her through to Winter.
Lucky for my little princess, I learned about an amazing clothes store called RUUM, from my friends at KidzVuz. I happily joined other bloggers for a day of shopping, at the RUUM American Kid’s Wear at the Palisades Mall in White Plains in mid August.
We got there early and I immediately noticed the high quality of the clothing; vibrant colors and a fashion forward range wide enough to satisfy even my picky Princess’ taste.
Like her mommy my daughter loves sparkly clothes- and that day she got to indulge her love of bling through the backpack (top photo) and a sequined T-shirt (below).
She also got a couple of pairs of leggings and a beautiful dress that she will wear with her new red boots, and can top with the fashionable (and fluffy) cardigan sweater.
She’s a happy girl; and so is her mommy.
Here is a link to a KidzVuz Video of reviews of the shopping spree at RUUM (my daughter was a little too young to qualify to make a video for KidzVuz), so we’re working on one of our own and will post it shortly.
And here’s a link to some footage RUUM took at the event (if you blink you’ll miss me and my daughter):
By the way, if you purchase any of the fabulous back to school clothes at Ruum, have your kid do a video review of the clothes and enter the KidzVuz/Ruum BTS Shopping Spree Contest, which runs through September 16th. One lucky video-maker will win a $250 shopping spree at RUUM. Here’s the contest info; good luck.
Disclosure: We received a gift card for our back to school shopping trip at the store. As always, the opinions are my own.
What is your go-to store for back to school shopping?