By Estelle Sobel Erasmus
So I belong to an amazing group of bloggers called the Philly Social Media Moms (PSMM). Two of the lovely ladies from the group, Colleen of Classy Mommy @classymommy and Whitney of Mommies with Style @WhitneyMWS, hold what they smartly call “Mom Mixers” (#MomMixer) to introduce the bloggers to brands like Land’s End, Lee Jeans and QVC, and reintroduce new products from perennial favorites like Clean & Clear and Neutrogena.
So, hubby and daughter in tow, in mid April I hightailed it out to Philadelphia (hey, I hope this and my next weekend there for the Type A Advanced Conference) doesn’t count as family vacation. I enjoyed the array of brands and got to meet some of the amazing moms like Linda, Jennifer, Sarah, Jessica, Erin, Nicole and Jo-Lynne.
Over 150 influential bloggers met at the Hyatt XIX Restaurant in downtown Philly and the fun began.
The brands and their fresh messages for Spring were cool. Here are a few that wowed.
Lee Jeans (@leejeans): I loved that Lee Jeans had stylists on site to showcase their spring line and provide one-on-one fit and style consultations. I got a boot-leg pair, with cool detail on the sides and back pockets. The material is thick enough for spring into summer weather, and the boot-cut makes my legs look super slim. Best of all, I can pass some savings to you: you can get an extra 10% off and free shipping from Lee.com with the code, MIXER10 until May 13th–so hurry to take advantage of this offer.
Land’s End (@LandsEndPR): They had an array of the latest and hottest style swimsuits for every shape and size. I had my eye on a red bustier top suit. The lovely stylist there gave me some tips on the best way to measure myself, and even wrote down my measurements for me (but I’ll never tell). Mainly she taught me how and what to measure on three areas: the torso (from the shoulders, down through the thighs and up the front); the bust (run the tape measure around the fullest part of your bust); waist (at the narrowest point); hips (place feet together and measure the fullest part of the hips).
QVC & Send The Trend (@QVC and @SendTheTrend): Had a fun style bar where I bedecked myself with bracelets and necklaces and felt like a little girl playing dress up (but with the coolest costume jewelry around). I received a Susan Graver Braided Seed Bead Necklace, which hung a little lower than my usual shorter style, but I ended up pairing it with some of my deeper necked shirts and the pale purple and blue tones of the necklace add a nice shimmer to my spring outfits.
So while my hubby and daughter enjoyed themselves at the restaurant next door, I noshed on McDonald’s Philly’s (@McDPhilly) newest creation-the Premium McWrap. Several flavors of a mixture of chicken (grilled or crispy), veggies and sauces (from mild to spicy) in a wrap. Noshed perhaps isn’t the right word. Although I started by gingerly nibbling the wrap, unsure if it would suffice, let’s just say that devoured would be a more appropriate word as to how it um, all went down.
I also, tasted Koru Creamery YogHurt (@korudairy) right before I left (passion fruit, pomegranate + cherry and strawberry + goji were a few of the five flavors offered) and I found it so creamy and delicious that I could never go back to plain yogurt again. I’ve been checking Whole Foods but so far haven’t found it. Need. To. Find. It. Again.
And since I had forgotten to get dessert, on my way home in the car with my very patient hubby and my passed out from exhaustion daughter, my hubby got the gift of the delicious Hershey’s kisses I found tucked away in my swag bag, and I, in turn, popped a couple of the yummy Adora Calcium Supplements (in chocolate) in my mouth and called it a day.
A wonderful day full of friends, fun, food and fashion (four of my favorite things). Here are some more pics from the event.
Disclosure: I received samplings and products for my participation in this event; but the opinions and experiences are all my own.
What’s your spring into summer beauty or fashion tip and/or favorite brand?